Golden sand, turquoise water and the Puʻu Ōlaʻi cinder cone at Mākena Beach on Maui

    Maui Beach Adventures Apparel

    Wear Maui.23 Lāhainā Strong collections.

    Start with the full collection board, then pick the shirt you want. Every piece is made in-house on Maui from approved artwork only.

    UPF 50+ Saltwater tested XS – 5XL

    Shop by collection

    23 collections · 110 approved colorways · $59.00 each

    Lucky We Live Hawaii collection board — every approved colorway

    Lāhainā, Maui · 4 shirts

    Lucky We Live Hawaii

    Surfing tiki, clover tribal sleeves

    The Lucky We Live Hawaii — Lāhainā Strong collection. Surfing tiki back print, four-leaf clover tribal sleeves and the Hawaiian island chain on the hood. Green Emerald, Light Green Lime, Yellow Gold and White, each hooded, no-hood and short sleeve with UPF 50+, 4-way stretch, moisture wicking and quick-dry fabric. Men's S–3XL, women's XS–2XL.

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    Front Street Lāhainā collection board — every approved colorway

    Front Street, Lāhainā · 4 shirts

    Front Street Lāhainā

    Pioneer Inn, banyan tree and Front Street prints

    The Front Street Lāhainā performance rashguard collection — Pioneer Inn, the banyan tree and the Front Street sign printed over Polynesian tribal sleeves. Men's Yellow/Gray and Camo Gray/Black (S–3XL), women's Pink/White and Seafoam/White (XS–2XL), each hooded, no-hood and short sleeve with UPF 50+, 4-way stretch and quick-dry fabric.

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    Maui Humpback Whale collection board — every approved colorway

    Māʻalaea Bay · 2 shirts

    Maui Humpback Whale

    Whale season, men's and women's

    The Maui Humpback Whale collection — breaching humpback and whale-tail back print over tribal ocean fade. Men's ocean blue S–3XL and women's hibiscus pink XS–2XL, each available hooded, no-hood and short sleeve with approved front and back views.

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    Surf / Surfboard collection board — every approved colorway

    Honolua Bay · 2 shirts

    Surf / Surfboard

    Teal body, sunset surfboard back print

    The original Lāhainā Strong surf design — sunset surfboard and wave artwork on a teal body with tribal sleeves, plus the reverse teal-body/orange-arm run. Both colorways in hooded, no-hood and short sleeve, front and back.

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    Tiki Guy collection board — every approved colorway

    Lāhainā Town · 2 shirts

    Tiki Guy

    Carved tiki mascot, ocean blue and pink

    Our carved Tiki Guy mascot riding the Lāhainā wave with tribal sleeves. Men's ocean blue and women's pink hibiscus, hooded, no-hood and short sleeve, front and back.

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    Front Street Gold collection board — every approved colorway

    Front Street, Lāhainā · 1 shirts

    Front Street Gold

    Gold tribal with the Front Street back print

    The Front Street tribute — gold tribal sleeves with the historic Front Street back print, front and back approved views.

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    Pumpkin collection board — every approved colorway

    Kula Pumpkin Patch · 2 shirts

    Pumpkin

    Coal black with harvest fire print

    Seasonal Pumpkin collection — glowing tiki pumpkin back print over harvest-orange tribal sleeves. Men's and women's, hooded, no-hood and short sleeve.

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    Thanksgiving collection board — every approved colorway

    Upcountry Maui · 2 shirts

    Thanksgiving

    Sand stone with autumn harvest sleeves

    The Thanksgiving collection — island harvest back print on a sand-stone body with autumn tribal sleeves. Men's and women's, hooded, no-hood and short sleeve.

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    Maui Bee collection board — every approved colorway

    Kula, Upcountry Maui · 4 shirts

    Maui Bee

    Honey gold and hive lines

    The Maui Bee board — honeycomb geometry and island florals across the chest and back, hooded build, in four approved colorways.

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    Octopus collection board — every approved colorway

    Molokini Crater · 7 shirts

    Octopus

    All-over deep reef print

    Full-bleed heʻe artwork wrapping the body and sleeves — built for drift snorkels and deep blue water days.

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    Manta Ray collection board — every approved colorway

    Molokini Crater · 2 shirts

    Manta Ray

    Deep sea blue and coral pink

    Manta rays gliding through reef florals. Men's deep sea blue and women's coral pink, hooded, no-hood and short-sleeve builds.

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    Volcano collection board — every approved colorway

    Haleakalā · 2 shirts

    Volcano

    Lava lines and ember glow

    The Volcano board — molten lava artwork over black tribal geometry. Men's and women's fits, hooded, no-hood and short-sleeve builds, front and back.

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    Maui Honu collection board — every approved colorway

    Hoʻokipa · 2 shirts

    Maui Honu

    Honu turtle script and wave work

    Honu turtle artwork with hand-script lettering — turquoise on black for men's, pink hibiscus for women's, in all three builds.

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    Maui Axis Deer collection board — every approved colorway

    Upcountry Maui · 18 shirts

    Maui Axis Deer

    Hunting collection camo

    The Maui Axis Deer hunting collection — axis deer skeleton and Maui map artwork over all-over camo. Nine approved camo colorways in men's and women's fits, no-hood build. Back photos are still in production, so the back view shows a labeled placeholder instead of another shirt.

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    Maui Fishing collection board — every approved colorway

    Māʻalaea Harbor · 4 shirts

    Maui Fishing

    Ulua, marlin, ʻahi, akule

    Deep-water fish artwork built for long days on the boat — four approved hooded colorways, front and back.

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    Pineapple collection board — every approved colorway

    Baldwin Beach · 5 shirts

    Pineapple

    Upcountry gold

    Sun-ripe pineapple back print with tribal sleeve panels — the brightest run in the collection.

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    Gecko Rasta collection board — every approved colorway

    Hāna Highway · 1 shirts

    Gecko Rasta

    Jungle green, gold and red

    Gold dust day gecko on hibiscus and jungle leaf, faded through rasta sleeves.

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    Women's Floral collection board — every approved colorway

    Nāpili Bay · 12 shirts

    Women's Floral

    Plumeria and hibiscus, women's fit

    Women's fit plumeria and hibiscus artwork in twelve approved colorways, hooded and no-hood. Back photos are still in production, so the back view shows a labeled placeholder instead of another shirt.

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    Faith collection board — every approved colorway

    ʻĪao Valley · 4 shirts

    Faith

    Black and pink, front and reverse

    The Faith line in black and pink — hooded, no-hood and short-sleeve builds, all with approved front and back artwork.

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    Team Colors collection board — every approved colorway

    Kīhei · 6 shirts

    Team Colors

    Lakers · Dodgers · Steelers

    Banyan and cherry blossom artwork rebuilt in team colorways, front and reverse.

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    Island Camo collection board — every approved colorway

    Honolua Bay · 4 shirts

    Island Camo

    Green & blue camo

    Camouflage bodies with Lāhainā Strong chest artwork — the quietest way to wear the line.

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    Black & White collection board — every approved colorway

    Wailea · 4 shirts

    Black & White

    Tonal all-over print

    Deep black on light black, bright white on white — tonal tribal print with the blue surfboard crest.

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    Banyan Tree collection board — every approved colorway

    Front Street, Lāhainā · 16 shirts

    Banyan Tree

    The original Lāhainā Strong

    The banyan back print with Polynesian tribal sleeves — the design that started the line, in every approved two-tone colorway.

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    • UPF 50+ ocean fabric

      Chlorine & salt resistant

    • Printed & shipped in 3–7 days

      Free US shipping over $70

    • 30-day fit guarantee

      Free size exchanges

    • Secure Shopify checkout

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    Only owner-approved Maui Beach Adventures designs are listed. Additional approved colorways will appear here as they're released.

    Matching flat bill caps

    Color-matched to every Lāhainā Strong shirt — opposite-color manta & turtle embroidery, LĀHAINĀ on the back, adjustable snapback.

    Shipping, sizing & returns

    Questions before you order

    Want a colorway we don't carry yet?

    Reserve your size on the design you want and we'll print it in the next run.

    Browse upcoming designs